Marketing Innovation Lead

6 days ago

Singapore beBeeDigital Full time $80,000 - $120,000
Product Marketing Specialist

Drive product awareness, engagement, and conversion through strategic digital marketing across channels.

Key Responsibilities:
  • Develop and execute targeted digital marketing campaigns to enhance customer journeys and optimize digital platforms.
  • Create clear and compelling product messaging using customer insights and cross-functional partnerships.
  • Design and manage digital marketing assets, including web content, social media creatives, and online tools.
  • Support end-to-end product marketing efforts, including go-to-market planning and launch campaigns.
  • Track campaign performance, analyze metrics, and refine targeting and messaging for improved marketing effectiveness.

Identify emerging digital trends and technologies to innovate marketing approaches and improve customer experience.

Collaborate with external partners and internal stakeholders to ensure cohesive execution of digital marketing initiatives.

Requirements:
  • Effective management skills and expertise.
  • Ability to collaborate with product managers and drive product marketing initiatives.
  • Strong understanding of customer experience, marketing strategy, and product management principles.
  • Proficiency in MS Word and project management tools.
  • Experience in digital marketing, business analytics, and SEO.

The ideal candidate will have a strong background in product marketing and digital marketing, with a proven track record of driving product awareness and customer engagement through innovative marketing strategies.

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