Marketing Innovation Leader

7 days ago

Singapore beBeeInnovation Full time $90,000 - $120,000
Job Description

We are seeking a highly skilled and experienced professional to join our team as a Marketing Innovation Director. This role will be responsible for overseeing product and menu innovation for the Asia Pacific region, working closely with global, regional, and local franchisee teams to build a robust innovation strategy and pipeline.

This position will drive menu innovation and renovation brand positioning, and lead initiatives that build product leadership. The ideal candidate will have a strong background in consumer marketing, innovation, and product development, with experience in the food, restaurant, or FMCG sectors.

The successful candidate will possess excellent leadership skills, with the ability to influence cross-functional teams, franchisees, and agencies. They will also have strong written and verbal communication skills, with fluency in English and proficiency in additional Asian languages.

Responsibilities
  • Innovation Strategy & Development:
    • Identification of innovation opportunities that are scalable across APAC, including but not limited to reapplication of success from other regions (EMEA/LAC/US).
    • Lead menu architecture analysis across categories (beef, chicken, snacking, desserts etc.), identification of opportunities and strategy.
    • Develop and manage innovation pipelines and workstreams for key product categories, including category analysis.
    • Driving compliance and providing guidelines with brand standards and guest expectations.
    • Responsible for innovation process, including insight mining and research methodologies.
  • Cross-functional Collaboration:
    • Work closely with Operations, Supply Chain, Quality Assurance, and external suppliers to bring innovative products to market and address issues with existing offerings.
    • Implement brand culinary beliefs and ensure alignment across teams, partnering with franchisees and suppliers on menu development.
  • Project & Process Management:
    • Oversee the innovation process, setting up routines, timelines, and supporting tools to streamline execution.
    • Lead regional initiatives to support efficient launches, including the development of project plans and detailed execution strategies.
Requirements
  • At least Bachelor's degree in business administration, Marketing, or a related field.
  • 9+ years of experience in Consumer Marketing, Innovation, preferably within the food, restaurant, or FMCG sectors.
  • Knowledge and understanding of the APAC region.
  • Strong knowledge of consumer marketing, analytics, and insights, with experience in product category and architecture analysis and design.
  • Strong written and verbal communication skills; fluency in English is required, with proficiency in additional Asian languages preferred.
Benefits

We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

About Us

We are an equal opportunity and affirmative action employer that does not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by law.

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