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Marketing Innovations Leader

3 weeks ago

Singapore beBeeInnovation Full time

The Director of Marketing Innovation role is a key position in our company's marketing strategy. This position oversees product and menu innovation for the APAC region, working with global, regional, and local teams to build a robust innovation strategy and pipeline.

Key Responsibilities:
  • Identification of innovation opportunities that are scalable across APAC, including reapplication of success from other regions
  • Lead menu architecture analysis across categories, identification of opportunities, and strategy development
  • Develop and manage innovation pipelines and workstreams for key product categories
  • Driving compliance and providing guidelines with brand standards and guest expectations
  • Responsible for innovation process, including insight mining and research methodologies
Cross-functional Collaboration:
  • Work closely with Operations, Supply Chain, Quality Assurance, and external suppliers to bring innovative products to market
  • Implement brand culinary beliefs and ensure alignment across teams, partnering with franchisees and suppliers on menu development
Required Skills and Qualifications:
  • Ability to unearth consumer insights, trends, and develop product stories, claims, and positioning
  • Ability to perform under high pressure, comfortable in multi-tasking, and ability to prioritize to meet deadlines
  • Ability to synthesize and analyze small and large data sets into useful information and actionable next steps
  • Strong leadership skills with the ability to influence cross-functional teams, franchisees, and agencies
Benefits:
  • We offer unique and progressive benefits, including a comprehensive global paid parental leave program and free telemedicine and mental wellness support
About Us:
  • We are an equal opportunity employer that does not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status