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Marketing Innovations Lead

3 weeks ago

Singapore beBeeMarketing Full time $90,000 - $120,000

Job Description

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  • The role of Director, Marketing Innovation is to develop and implement innovative marketing strategies to drive business growth in the APAC region.
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Responsibilities:

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  1. Develop and manage innovation pipelines and workstreams for key product categories.
  2. Partner with global and regional marketing teams, field teams, and local franchisees to lead the innovation strategy.
  3. Work closely with Operations, Supply Chain, Quality Assurance, and external suppliers to bring innovative products to market.
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Requirements:

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  • At least 9 years of experience in Consumer Marketing, Innovation, preferably within the food, restaurant, or FMCG sectors.
  • Strong knowledge of consumer marketing, analytics, and insights, with experience in product category and architecture analysis and design.
  • Strong written and verbal communication skills; fluency in English is required.
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Benefits:

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  • Comprehensive global paid parental leave program.
  • Free telemedicine and mental wellness support.
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Others:

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  • Restaurant Brands International is an equal opportunity employer.
  • The company provides accommodation for applicants with disabilities upon request.