Strategic Outreach and Communications Lead

3 days ago

Singapore beBeeCommunications Full time $90,000 - $120,000
Job Description

We are seeking a highly skilled Strategic Outreach and Communications Lead to join our team. As a key member of our outreach and communications department, you will play a vital role in developing and executing integrated marketing and publicity strategies to raise awareness of our institution's strengths and enhance its brand positioning.

The successful candidate will be responsible for showcasing student achievements, forging strategic partnerships with pre-university institutions to expand outreach, and overseeing communications and promotional initiatives in support of undergraduate recruitment. You will lead the team in delivering communications, outreach, and publicity projects, and report to the Assistant Director of Marketing & Operations Section.

Responsibilities
  • Develop and Execute Integrated Marketing Strategies: Plan and manage marketing communications plan and publicity strategies to build awareness of our institution's strengths and position it as the university of choice to prospective students.
  • Outreach and Event Planning: Plan and manage outreach events to local JC and polytechnics, coordinate ad-hoc visits to our institution.
  • Stakeholder Engagement: Plan and execute targeted outreach events to engage stakeholders at pre-university institutions and keep them updated on our institution's developments.
  • Content Creation: Plan and manage content for various social media platforms and admissions website.
  • Collateral Production: Lead production of print and digital admissions collaterals, coordinating with all stakeholders and external vendors on contents, copywriting and proofreading contents for all marketing project and event scripts.
  • Data Analysis: Analyse communications, social media and outreach events data and provide data analytic reports to identify effective marketing strategies.
Requirements
  • Degree in Communications, Marketing or Business: A degree in Communications, Marketing, Business, or a related discipline is required.
  • Experience in Outreach and Events Management: Minimum 7 years' experience in outreach and events management, communications, and content development for social media platforms, with at least 3–5 years in a supervisory role.
  • Skills and Qualifications: Strong knowledge of mass communications, writing, and content strategy. Proven ability to use data and insights to evaluate outreach effectiveness and guide engagement strategies. Strong organisational skills, with the ability to prepare work plans, proposals, project timelines, and data reports.

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