
Leading Digital Product Growth
2 weeks ago
We're looking for a passionate and driven professional to lead the marketing strategy for our digital platform, focusing on innovative digital products and driving growth in a fast-paced environment.
Owning and executing go-to-market strategies for new products, driving adoption across consumer channels, and developing compelling product positioning, messaging, and value propositions tailored to customer segments.
Planning and launching new product packs in collaboration with content partnership and product development teams — including pricing, packaging, and channel enablement.
Using customer insights and market research to identify trends, customer pain points, and opportunities for growth. Driving usage and monetisation by optimising the digital purchase journey, improving conversion rates, and enhancing user experience.
Key Responsibilities- Owning and executing go-to-market strategies for new products.
- Developing compelling product positioning, messaging, and value propositions.
- Planning and launching new product packs.
- Using customer insights and market research.
- Driving usage and monetisation.
Min degree with 5 years of experience in marketing / business domain, experienced in business case modelling, working with multiple teams to deliver major projects or feature updates, negotiating new business deals, running Go-to-market campaigns.
BenefitsFull suite of health and wellness benefits, ongoing training and development programs, internal mobility opportunities.
Attract talented individuals who are passionate about digital innovation and growth, and committed to a safe and healthy environment for employees and customers.
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