Digital Product Growth Specialist

7 days ago

Singapore beBeeMarketing Full time $90,000 - $120,000

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We're seeking a motivated and driven Product Marketing Manager to lead the marketing strategy for our digital platform, overseeing Digital Content and Mobile VASes. This role sits at the intersection of product, marketing, and digital experience – perfect for someone who thrives on bringing innovative digital products to life and driving growth in a fast-paced environment.

Key Responsibilities:

  • Owning and executing go-to-market strategies for our products (e.g., Video, Mobile Security, Digital Content, 5G VAS), driving adoption across our consumer channels.
  • Develop compelling product positioning, messaging, and value propositions tailored to customer segments.
  • Plan and launch new product packs in collaboration with Content Partnership and Product Development teams — including pricing, packaging, and channel enablement.
  • Use customer insights and market research to identify trends, customer pain points, and opportunities for growth.
  • Drive usage and monetisation of our platform by optimising the digital purchase journey, improving conversion rates, and enhancing user experience.
  • Partner with Product, IT, and Customer Care teams to improve onboarding, provisioning, and service activation experiences.
  • Track, analyse, and report on key performance indicators (e.g. gross adds, activation rates, digital conversions) to inform strategy and continuous improvement.

Skillset:

  • Minimum Degree with 5 years of experience in marketing/business domain.
  • Experienced in business case modelling.
  • Experienced in working with multiple teams to deliver major projects or feature updates, especially with IT and Product Development teams.
  • Proficiency in negotiating new business deals and managing different stakeholder interests (would be a plus).
  • Experienced in running Go-to-market campaigns.

Rewards Beyond the Ordinary:

  • Full suite of health and wellness benefits.
  • Ongoing training and development programs.
  • Internal mobility opportunities.

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