Marketing Director
3 weeks ago
As a Marketing Manager at Michael Page International Pte Ltd, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness and revenue growth. This role requires a strong understanding of marketing principles, as well as experience in handling marketing budgets and optimizing ROI. You will work closely with cross-functional teams to develop and implement localized end-to-end sales and marketing initiatives, including collaboration with internal departments, brand owners, and agencies. The successful candidate will have a minimum of 5 years of marketing experience in FMCG/Retail, with a strong background in developing and executing strategic marketing initiatives. Key responsibilities include creating and implementing strategies to boost brand awareness and increase revenue growth through customer acquisition, member's retention, and loyalty. You will also focus on identifying opportunities and using performance-based channels such as CRM and loyalty programs to drive revenue. Additionally, you will develop strategies to attract new customers and members, using customer segmentation and automation tools for targeted marketing to improve sales performance. You will drive sales through effective marketing campaigns for brand launch, seasonal promotion, and events. Conduct strategic analysis of the competitive landscape and perform detailed data analysis to derive insights for designing effective sales and marketing plans. Develop and implement localized end-to-end sales and marketing initiatives, including collaboration with internal departments, brand owners, and agencies. Take ownership of the P&L and budget for all marketing initiatives. Manage the marketing budget efficiently to maximize ROI while ensuring compliance. Analyze marketing performance data to measure success and optimize strategies. Strengthen the brand's identity across all channels and collaborate with brand owners through strategic partnerships to evaluate organizational goals. Plan and execute multi-channel brand marketing across digital, social media, and email, ensuring strong content marketing that aligns with growth objectives.
Requirements
5 years of marketing experience in FMCG/Retail
Strong background in developing and executing strategic marketing initiatives
Experience in handling marketing budgets and optimizing ROI
Familiarity with tools such as Google Analytics, CRM tools, and marketing automation platforms
Good understanding of managing both organic and paid marketing efforts across platforms like Google, Facebook, TikTok, Instagram, and email
Experience leading cross-functional teams and partnering with external agencies
What We Offer
This is an opportunity to join a leading distributor in Singapore and run their Marketing division on all marketing aspects.
Contact Information
Antoine Ratajczak (Lic No: R1985336 / EA No: 18C9065)
Job Reference
JN-102024-6573650
Phone Number
+65 6416 9849
Company Information
Michael Page International Pte Ltd | Registration No. 199804751N
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