Dynamic APAC Commercial Strategist

6 days ago

Singapore beBeeInnovation Full time
Job Overview">

The Market Planning & Operations (MP&O) team is the insights and operational engine of the regional Ads business.

This role will sit within MP&O and is tasked with ensuring that advertising programs integrated in or around content (Sponsorship/Live) or which extend across multiple environments are underpinned with commercial models that scale and optimize ad revenue, client performance, and overall value.


About The Role

With a mission to entertain the world, our titles become powerful vehicles for brands to connect meaningfully with audiences.

This APAC role is central to advancing innovative advertising solutions and commercial strategies across the ecosystem.


Key Responsibilities:
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  • Packaging sponsorship opportunities including single title sponsorships for sales
  • Optimizing overall Live, Sponsorship, and Custom ad revenue opportunities
  • Crafting consistent and competitive ad models tied to Live, Sponsorships, and Custom programs that scale
  • Evaluating revenue potential of ad opportunities as they are identified by cross-functional teams

In This Role You Will:

Build and lead overall sales management/enablement of Sponsorships, Live, and Custom programs in APAC through collaboration with global counterparts and regional Integrated Marketing partners.

Drive the expansion of Sponsorship and launch of Custom/Live offerings in APAC

Work closely with Legal & Ad Policy teams to build scalable practices that grow sponsorship revenue and protect member experience

Oversee Sponsorship availability, allocation and management process to drive Sales & cross-functional team productivity

Lead communications with Sales regarding Sponsorships, Live & Custom opportunities

Partner to develop Sales Training and go-to-market Strategy for Sponsorships, Live and Custom programs

Partner with Content, Revenue & Yield Analytics & Integrated Marketing to develop unique seasonal tentpole packages

Coordinate with product teams to unlock new assets or placements

Inform and drive packaging & pricing of Integrated Marketing packages

Support packaging & pricing of Live programs

 

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