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Senior Marketing Strategist

1 week ago

Singapore TAKE-TWO ASIA PTE. LTD. Full time
Company Overview
Rockstar Games is a leading entertainment company that creates world-class gaming experiences. We are committed to delivering exceptional products and services to our customers.

Job Description
We are seeking a highly motivated Marketing Manager to join our team in Singapore. As a key member of our publishing team, you will be responsible for building and developing marketing strategies to enhance awareness of our brand, products, and live services in South Korea.

Responsibilities
* Support the growth of the Rockstar business in South Korea by creating tailored product marketing strategies.* Work closely with our European and International counterparts to deliver best-in-class campaigns that resonate with South Korean players.* Maintain and leverage relationships with local partners, including media, first-party agencies, and distributors.* Serve as the primary representative of Rockstar Games in South Korea – advocating for the brand, engaging with partners, and representing the company at industry and consumer-facing events.

Required Skills and Qualifications
* Native-level Korean and fluency in English (IELTS qualification or equivalent is a plus).* Subject matter expert with a degree &/or 5+ years of professional experience in consumer marketing, preferably interactive entertainment.* Expertise in launching &/or managing Western brands/IP in the South Korean domestic market.* Deep knowledge of regional/cultural landscape differences and similarities in gaming communities between South Korea and North America.* Proven ability to work independently with minimal supervision while driving impactful results.* Collaborative ethos, working on multiple projects over extended periods, both in-person and remotely.* Self-motivated and driven, with the ability to take initiative and own projects from start to finish.* Able to communicate effectively within a large publishing organization with an action-oriented mindset.* Strong presentation and organizational skills, in order to eloquently convey local insights and inform key decision-makers.* Creative thinker with the skills to analyze marketing challenges and develop effective marketing solutions.* Detail- and results-oriented self-starter with disciplined workflow practices.* Comfortable providing actionable insight from internal data and consumer research.* Demonstrated success thriving in high-pressure, high-expectation roles, delivering exceptional results.* Passion for video games, the landscape, and the industry.

How to Apply
Please submit your application, including a resume and cover letter demonstrating how you meet the required skills and qualifications.