Senior Content Lead

2 weeks ago

Singapore beBeeContent Full time $90,000 - $120,000
Job Overview

This position involves leading the creation and dissemination of high-quality content across various platforms, aligning with strategic communication priorities.

  • Liaise with faculty, students, freelancers, and internal stakeholders to produce timely, accurate, and engaging stories about research, impact, and community.
  • Develop an editorial calendar aligned with strategic communication priorities and events.
  • Evaluate consistency in voice, tone, branding, and messaging across all communications outputs.
  • Utilize Generative AI tools to ideate, draft, and refine content rapidly and at scale.
  • Translate complex academic and technical content into accessible narratives for general and specialist audiences.
  • Manage freelance writers, editors, photographers, and other vendors to support content development.
  • Support media relations efforts by identifying newsworthy stories and preparing media materials.
  • Analyse content performance and engagement analytics to optimise storytelling strategies and platform effectiveness.
Key Responsibilities
  • Content Strategy: Develop and implement a comprehensive content strategy that aligns with organisational goals.
  • Collaboration: Collaborate with cross-functional teams to ensure seamless content delivery.
  • Project Management: Manage multiple projects simultaneously, prioritising tasks and deadlines.
  • Data Analysis: Utilise data and analytics tools to evaluate content performance and inform future content decisions.
  • Stakeholder Management: Build and maintain strong relationships with key stakeholders, including faculty, students, and internal teams.
Qualifications & Requirements
  • A recognised degree in Communications, Journalism, Media, Computing, Engineering, or a related field.
  • At least 5 years of experience in content creation, editorial strategy, or digital media, including a minimum of 2–3 years in a senior or lead role.
  • Strong command of English, with strong writing, editing, and storytelling skills.
  • Proven ability to distil complex research or technical material into clear and engaging content.
  • Experience managing contributors and vendors, with strong project management and organisational skills.
  • Ability to lead content strategy, manage multiple priorities, and deliver under tight deadlines.
  • A creative mindset with a strong visual and narrative sense, and attention to detail.
  • Proficiency with data and analytics tools to evaluate content performance.
  • Familiarity with CMS platforms, social media tools, and content scheduling platforms.
  • Experience using generative AI tools to enhance content development is an advantage.

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