Innovative Anime Platform Go-to-Market Manager

7 days ago


Singapore Kasagi Labo Full time
Job Summary

Kasagi Labo is seeking a dynamic Product Marketing Manager to lead the go-to-market strategy and growth initiatives for our innovative anime fan engagement platform. The ideal candidate will have a deep understanding of anime fan communities and product marketing expertise, with a proven track record in launching and scaling consumer products.

This is an exciting opportunity for someone who is passionate about anime and has a strong background in product marketing. Responsibilities include developing comprehensive go-to-market plans, creating compelling value propositions, and leading product positioning and narrative development across all marketing channels.

Key responsibilities:
  • Develop and execute comprehensive go-to-market plans for platform features and updates
  • Create compelling value propositions and messaging frameworks that resonate with anime fans globally
  • Lead product positioning and narrative development across all marketing channels
  • Design and manage product launch campaigns, including timeline, deliverables, and success metrics

What You'll Do
  • Conduct regular market research to understand anime fan behaviors, preferences, and engagement patterns
  • Monitor competitive landscape and identify market opportunities
  • Gather and analyze user feedback to inform product positioning and marketing strategies

What We Offer
We offer a competitive salary range of SGD 5,000 - SGD 7,500, as well as opportunities for professional growth and development. If you are passionate about anime and have a strong background in product marketing, we encourage you to apply.

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