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Product Marketing Manager

2 weeks ago

Singapore Kasagi Labo Full time

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Product Marketing Manager
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Kasagi Labo
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About The Role
We're seeking a dynamic Product Marketing Manager to lead the go-to-market strategy and growth initiatives for our innovative anime fan engagement platform. This role combines deep understanding of anime fan communities with product marketing expertise to drive platform adoption and engagement across mobile and web.
Primary Responsibilities
Product Marketing Planning & Execution
Develop and execute comprehensive go-to-market plans for platform features and updates
Create compelling value propositions and messaging frameworks that resonate with anime fans globally
Lead product positioning and narrative development across all marketing channels
Design and manage product launch campaigns, including timeline, deliverables, and success metrics
Market & User Research
Conduct regular market research to understand anime fan behaviors, preferences, and engagement patterns
Monitor competitive landscape and identify market opportunities
Gather and analyze user feedback to inform product positioning and marketing strategies
Create and maintain detailed user personas and journey maps
Growth & User Acquisition
Develop and optimize user acquisition strategies across multiple channels
Partner with digital marketing teams to create effective paid and organic campaigns
Identify and pursue strategic partnerships within the anime and entertainment ecosystem
Set and track key performance indicators (KPIs) for user growth and engagement
Content & Community
Work with community and content managers to build and nurture fan relationships
Obtain user and sentiment data from product and community teams and come up with engagement strategies for different user segments
Design and develop influencer outreach/engagement programs within the anime community
Cross-functional Collaboration
Work closely with product teams to ensure marketing alignment with product roadmap
Partner with UX/UI teams to optimize user onboarding and engagement
Collaborate with data analytics team to measure and optimize marketing initiatives
Coordinate with regional teams to ensure cultural relevance and local market fit
Required Qualifications
5+ years of product marketing experience, preferably in mobile apps or entertainment platforms
Track record in launching and scaling consumer products
Strong understanding of anime culture and fan communities
Experience with mobile app marketing and ASO/SEO strategies
Data-driven approach to marketing with strong analytical skills
Excellence in storytelling and content strategy
Project management experience with cross-functional teams
Preferred Qualifications
Experience in gaming, entertainment, or fan engagement platforms
Knowledge of Japanese pop culture and anime industry trends
International or regional marketing experience
Understanding of community building and social media engagement
Experience with A/B testing and user behavior analytics
Familiarity with mobile app metrics and analytics tools
Personal Attributes & Work Style
Genuine passion for anime, manga, and pop culture demonstrated through personal involvement or knowledge
Strong independent work ethic with ability to self-direct and take initiative
Natural problem-solver who thrives on finding creative solutions to complex challenges
Excellence in work prioritization, time management and ability to handle multiple projects simultaneously
Proactive mindset with capacity to identify and act on opportunities without guidance
Outstanding communication facilitator who can bridge gaps between technical, creative, and business teams
Demonstrated ability to build consensus and drive collaboration across diverse departments
Self-motivated learner who stays current with mobile marketing trends and anime industry developments
Adaptable and resilient in fast-paced, evolving environments
Strong emotional intelligence and cultural sensitivity
Natural curiosity and enthusiasm for understanding user behaviour and community dynamics
Skills & Technical Abilities
Strategic thinking with strong execution capabilities
Excellent written and verbal communication skills
Creative/Resourceful problem-solving abilities
Strong data analysis and interpretation skills
Ability to work and prioritize well in a fast-paced, iterative environment
Good stakeholder management abilities
Impact Measurement
Success In This Role Will Be Measured By
User acquisition and retention metrics
Platform engagement rates
Marketing campaign performance
Community growth and health metrics
Product launch effectiveness
Market share and competitive positioning
(Where appropriate) Revenue contribution from marketing initiatives
Cross-team collaboration effectiveness
Initiative in identifying and executing new growth opportunities through best practice and innovative marketing campaigns
Why Us?
Drive go-to-market planning and execution for a well-funded, innovative anime fan platform from the ground up
Work directly with top executives and our Japan-based anime studio to create unique, platform-exclusive content and campaigns
Own projects and campaigns in a fast-paced, creative environment with significant growth potential
Influence the anime social media landscape and engage millions of fans worldwide
Opportunity to shape the future of anime fan engagement and community building
Compensation
Cash + ESOP
Cash compensation of SGD5,000 - SGD7,500
Ready to launch the new nexus for anime fandom and analytics? Join our well-funded team and spearhead the social media presence for the next big thing in anime social networking
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Entertainment Providers
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