Digital Experience Lead

7 days ago


Singapore Alibaba Cloud Full time

In this pivotal role, you will create and execute a cohesive content plan that underpins all stages of the customer journey—from awareness to consideration and ultimately conversion. As the Digital Content Strategist, you will be responsible for crafting compelling data-driven content strategies that resonate with our diverse audience segments, including small and medium-sized businesses (SMBs), enterprises, developers, and partners.

This strategic position requires a collaborative leader who can inspire and guide while maintaining strong relationships with internal and external partners. You will ensure that all content aligns with our business objectives, enhances user engagement, and supports measurable growth outcomes. This role will enable Alibaba Cloud International to build stronger relationships with customers, generate higher-quality leads, and convert more prospects into loyal users.

Key Responsibilities:
  1. Develop a comprehensive content strategy that supports demand generation, lead nurturing, and conversion goals across multiple channels.
  2. Map content to the customer journey, ensuring it addresses the needs of key audience segments at each stage.
  3. Craft clear, action-oriented copy that drives users to take desired actions.


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