Digital Transformation Lead
4 days ago
Pazzion Group is seeking an experienced Assistant Marketing Manager to drive digital transformation and lead the implementation of global marketing strategies. The successful candidate will have a proven track record in marketing communications, lead generation, public relations, and achieving ambitious sales targets.
Main Responsibilities:
• Develop and execute digital marketing strategies, leveraging advancements in technology to optimize productivity and improve brand visibility
• Manage multiple projects, campaigns, and events, providing budget forecasts, strategies, and guidelines to ensure alignment with budget parameters
• Build and maintain strong media relationships to secure press coverage for campaigns and product launches, manage press releases, media kits, and corporate communications to enhance brand visibility
• Identify, onboard, and manage KOLs aligned with the brand's image, provide reports to track and evaluate the effectiveness of KOL partnerships
Requirements
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum 3-5 years of relevant experience in Performance/Digital Marketing within the lifestyle, retail, or fashion industry
• Proven expertise in digital and programmatic marketing, e.g., Analytics, SEO/SEM, social media, and creative design, as well as strong business judgement and decision-making skills
About Pazzion Group
Pazzion Group is a leading organization that values innovation, creativity, and teamwork. We offer a collaborative and inclusive work environment that encourages professional growth and development.
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