Brand Growth Strategist

4 days ago


Singapore FairPrice Group Full time

At FairPrice Group, we're looking for a talented Brand and Business Development Manager to join our team. As a key player in driving the brand strategy and growth of our well-loved Singaporean brand, you will be responsible for leading our category and portfolio strategy.


Main Responsibilities:
  • Identify consumer needs/ insights, category trends, and commercial opportunities across different channels
  • Lead in-depth analysis of sales data to identify issues and opportunities
  • Develop the growth strategy for the categories you are leading

You will also be required to develop the portfolio strategy and 24 month rolling new products pipeline for your categories, from ideation, to concept development, to NPD qualification, to holistic marketing launch campaigns. Additionally, you will lead the implementation of plans for your category including campaign and trade activities, drive growth, track performance, and achieve commercial targets for your portfolio; manage A&P budget.



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