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International Advertising Director

3 weeks ago

Singapore beBeeADVERTISING Full time $250,000 - $300,000
Head of International Advertising Strategy

We are seeking a seasoned executive to lead our export advertising efforts, leveraging premium content and global reach to drive measurable outcomes for international brands.

As the head of advertising strategy for China Export, you will be responsible for building and executing the ad sales strategy, developing revenue goals, and identifying partnerships with Chinese advertisers, agencies, and holding companies focused on global expansion.

You will collaborate cross-functionally with teams in APAC, EMEA, and the US to ensure campaign success and operational readiness across markets. Additionally, you will serve as the voice of the customer, translating client feedback into product, measurement, and operational improvements.

To succeed in this role, you will need 15+ years of experience in digital and/or international advertising sales, with exposure to export marketing, performance branding, or cross-border business development. You should also have a deep understanding of the China advertising ecosystem and fluency in both Mandarin and English.

  • Develop and execute the China Export ad sales strategy, focusing on long-term partnerships, performance outcomes, and premium brand alignment.
  • Own and deliver revenue goals, identifying and securing partnerships with China-based advertisers, agencies, and holding companies focused on global expansion.
  • Create the export playbook, working across teams to align on product, measurement, brand safety, and creative standards that meet the needs of international brands targeting global markets.
  • Educate the market on Netflix's value proposition, using case studies, insights, and thought leadership to drive understanding and demand.
  • Lead agency engagement and enterprise sales efforts, navigating complex organizational structures and driving consistent engagement across multiple stakeholders.
  • Collaborate cross-functionally with teams in APAC, EMEA, and the US to ensure campaign success and operational readiness across markets.
  • Be the voice of the customer, translating client feedback into product, measurement, and operational improvements.
  • Grow and mentor a high-performing team over time as the business scales.