Lead Content Developer

3 days ago

Singapore beBeeCommunication Full time
Communications Specialist Role

We are seeking an experienced Communications Specialist to develop and execute strategic communication plans for our clinics.

This role will involve creating engaging content for internal and external stakeholders, supporting brand messaging, and managing public and digital communications in line with healthcare standards and strategic goals.


Key Responsibilities:

  • Support the development and execution of marketing strategies for clinic branding, health campaigns, and service launches.
  • Collaborate on writing and reviewing marketing copy, promotional materials, and clinic announcements.
  • Ensure all messaging aligns with brand tone, healthcare guidelines, and patient-centric values.

Public Relations & Media:

  • Draft press releases, media statements, and leadership talking points.
  • Liaise with media partners and PR agencies to support public-facing campaigns and events.
  • Track media coverage and prepare communication reports.

Patient Communication:

  • Develop content for patient education materials, social media posts, clinic websites, and FAQs.
  • Collaborate with clinical teams to ensure medical information is communicated clearly and accessibly.
  • Manage responses to public enquiries on digital platforms, ensuring timely and professional replies.

Internal Communications:

  • Create and publish internal newsletters, updates, and announcements to clinic staff and HQ teams.
  • Assist with organizing and communicating employee engagement initiatives, training programs, and leadership messages.

Digital & Social Media:

  • Manage content calendars and publish posts across social media and clinic digital platforms.
  • Monitor online engagement and respond to feedback in a timely and brand-aligned manner.
  • Collaborate with designers and digital agencies for content creation and performance tracking.

Requirements:

  • Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.
  • Minimum 2-4 years of relevant experience, ideally in a healthcare, agency, or service industry environment.
  • Excellent writing, proofreading, and content development skills.
  • Strong interpersonal skills and a proactive attitude in managing multiple stakeholders.
  • Familiarity with social media management, CMS tools, and basic design/editing platforms.

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