Driving Demand Generation Success

2 weeks ago

Singapore beBeeMarketing Full time $60,000 - $80,000
Marketing Coordinator Role

This position is responsible for supporting the global marketing team with executing and tracking success of various campaigns. The ideal candidate will have experience in demand generation, particularly in managing integrated marketing campaigns that drive awareness and pipeline growth.

The successful candidate will be well-organized, self-motivated, and able to work cross-functionally. They will also have a creative and analytical mindset, with ability to evolve within an international team.

  • Job Responsibilities:
  • Be the main point of contact between the company and institutions within assigned markets.
  • Support the development and execution of demand generation strategy to drive new users and advocacy within the higher education market segment.
  • Work with the marketing funnel performance team to improve operational processes.
  • Report on demand generation programs to measure effectiveness, performance, and ROI of marketing spend.
  • Collaborate with marketing operations to enhance the efficiency and effectiveness of our marketing automation system.
  • Improve conversion rates to marketing qualified leads and ensure data integrity.
  • Analyze campaign outcomes in detail and present results clearly to facilitate sound decision making.
Requirements

This role requires the following skills and qualifications:

  • Experience in demand generation, particularly in managing integrated marketing campaigns.
  • Ability to work cross-functionally and autonomously.
  • Creative and analytical mindset.
  • Strong communication and interpersonal skills.

Benefits: This role offers a dynamic and fast-paced work environment, opportunities for professional growth and development, and a competitive compensation package.

Others: We are looking for a motivated and results-driven individual who is passionate about marketing and willing to learn and contribute ideas to support a growing younger generation of software users.

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