Communications and Events Manager

1 month ago

Singapur, Singapore Nanyang Technological University Full time
Job Title: Communications and Events Manager

We are seeking an experienced professional to join our Communications and Events Team at Nanyang Technological University. The successful candidate will be responsible for developing and executing impactful integrated communication plans, overseeing digital media, and driving internal and external communications.

Key Responsibilities:
  • Conceptualize and implement effective integrated communication plans to enhance the reputation of WKWSCI.
  • Oversee and/or execute administrative processes for marketing activities, including procurement of services and managing budgets.
  • Perform incident/crisis management.
  • Build and execute digital media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
  • Ensure alignment of messaging and content and consistency of tonality and visual presentation across all relevant communication channels.
  • Develop, implement, and update a comprehensive digital media calendar and day-to-day social media activities.
  • Oversee social media pages for all WKWSCI's programmes, including approval of posts.
  • Monitor online sentiments and manage engagement on the school's digital media platforms.
  • Custodian for the School's webpages and ensure all content is updated regularly with appropriate branding and messaging.
  • Formulate, drive, and execute communication plans to support both internal and external communications to support organizational objectives and initiatives.
  • Create marketing campaigns, including collaterals and corporate materials for programmes, research, and other ad-hoc campaigns.
  • Manage the school brand image both online and through print materials.
  • Oversee the production of communications materials, including email campaigns, websites, exhibition stands, road shows, and liaising with art designers, copywriters, and printers.
  • Oversee all School events, including but not limited to outreach and admissions, research symposiums, milestone events, and conferences.
  • Collaborate with other departments and vendors to sustain long-standing relationships.
  • Provide expert advice to different team leads for marketing communications and support for related events.
  • Build and execute the donor and alumni communications plan, together with different team leads.
Requirements:
  • A Bachelor's degree from a recognized university, preferably in communication, with at least 6 years of relevant work experience in social media, digital marketing, and communications.
  • Good knowledge of the rapidly changing media and communications industry, and the digital marketing strategies and channels to develop integrated marketing communication plans with school's stakeholders.
  • Strong knowledge of social media platforms and messaging apps, including Facebook, Instagram, LinkedIn, TikTok, and Telegram, and experience with content creation for digital communications preferred.
  • Proficiency in design (Photoshop, Illustrator, InDesign), editing software (Photoshop, Premiere Pro), and social media management tools (Emplifi).
  • Functional knowledge of Web design and development.
  • Fluency in English for effective communication and writing.

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