E-Commerce Performance Director

3 days ago


Singapore beBeePerformance Full time $80,000 - $120,000

Job Title: E-Commerce Performance Director

As an E-commerce Digital Executive, you will be responsible for driving online performance through the execution and optimization of paid campaigns across multiple channels.

This challenging role requires a unique blend of digital marketing expertise, analytical skills, and business acumen. The ideal candidate will have a proven track record in e-commerce operations and digital marketing, with experience in sponsored campaigns, social media planning, content creation, and analytics tools such as SFCC, GA4, and GTM.

  • Key Responsibilities:
  • Plan, implement, and manage sponsored campaigns across Google, Facebook/Instagram, Bing, and Criteo to drive traffic and conversions.
  • Set up and analyze the performance of advertising campaigns to ensure all marketing material is aligned with our brand identity.
  • Develop social media plans and drive awareness for key products and newly launched products.
  • Collaborate closely with Marketers, Designers on digital marketing consistency.
  • Undertake content marketing initiatives to achieve business targets.
  • Prepare monthly performance reporting and channel analysis on web and mobile ecommerce.
  • Conduct competitors' site studies to identify opportunities for competitive improvement.
  • Work closely with the e-comm team on product placement and accurate pricing for an effective promotional campaign.
  • Assist with daily e-com operations (orders and fulfillment).

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