
E-Commerce Performance Director
3 days ago
Job Title: E-Commerce Performance Director
As an E-commerce Digital Executive, you will be responsible for driving online performance through the execution and optimization of paid campaigns across multiple channels.
This challenging role requires a unique blend of digital marketing expertise, analytical skills, and business acumen. The ideal candidate will have a proven track record in e-commerce operations and digital marketing, with experience in sponsored campaigns, social media planning, content creation, and analytics tools such as SFCC, GA4, and GTM.
- Key Responsibilities:
- Plan, implement, and manage sponsored campaigns across Google, Facebook/Instagram, Bing, and Criteo to drive traffic and conversions.
- Set up and analyze the performance of advertising campaigns to ensure all marketing material is aligned with our brand identity.
- Develop social media plans and drive awareness for key products and newly launched products.
- Collaborate closely with Marketers, Designers on digital marketing consistency.
- Undertake content marketing initiatives to achieve business targets.
- Prepare monthly performance reporting and channel analysis on web and mobile ecommerce.
- Conduct competitors' site studies to identify opportunities for competitive improvement.
- Work closely with the e-comm team on product placement and accurate pricing for an effective promotional campaign.
- Assist with daily e-com operations (orders and fulfillment).
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