Chief Media Strategist and Operations Director

1 month ago

Singapore Kenvue Full time
About the Role

We are seeking a highly skilled Chief Media Strategist and Operations Director to join our team in Singapore.

Job Description

This role will lead the media strategy and capabilities design and implementation, with in-depth market understanding to connect the dots and drive synergy across initiatives. The person will prioritize the media strategy & infrastructure, execute the program roll out, identify relevant pilots that can then be executed at scale.

The role will also focus on efforts to build the Kenvue portfolio brands equity and balance Media ROIs and reach through initiatives like key partnerships for future proofing, and measurement for marketing effectiveness. Regional and local stakeholders' enablement to unlock capabilities and drive a new culture against this transformation workstream.

The person in this role will be an industry leader with strong external relationships and a track record of delivering innovative approaches and strategies to building brand via marketing strategy related to media that balance driving both KPIs of brand equity and ROI.

Key Responsibilities:

  • Deliver strong end–to-end marketing spend deployment with Working and non-working media balanced for growth and a digital first landscape
  • Drive media agency scope and impact leveraging key global and/or regional media partnerships, deal negotiation, and/or joint business plan development (media agency, Google, Facebook, etc) to deliver business growth and KPIs
  • Create new operational frameworks, business/marketing KPI's, and executional models, seeking new ways to optimize the organization's media model to increase effectiveness and efficiencies.
  • Maximize working media ROI impact for Kenvue and help Kenvue brands invest sufficiently & strategically to build HH penetration with mental availability with consumers by designing, tracking, and sharing optimum marketing investment models
  • Focusing on delivering digital media innovation, leveraging industry leading technologies and capitalizing on various 1P/2P/3P data signals. Support in the creation of approach for the future of marketing against media wastage, cookie less future and media contingency planning
  • Action category and competitive insights to drive consumer centricity and operational quality.
  • Investigating and identifying capabilities needed for future growth over the next 18 months, and vendor onboarding and management. This may include capabilities ranging Ad tech, Mar tech, 3rd party data signals, custom data signals to drive incremental performance uplift, or new approaches to Precision marketing.
  • Design and develop a robust media operational infrastructure and data foundation with Digital Analytics, agencies, and IT, embed data into our marketing investment decisions and develop media reporting to enable E2E 'performance model.' Develop workflows (KPIs, baselines, opportunity value, cadence and next best action) and streamline tools, processes and sources for easy, actionable insights and real-time utility.
  • Identify, evolve, and consolidate performance analytics and KPIs (Metrics that Matter) and toolsets
  • Upskilling through formal and informal training as well as by leading a robust community of practice. Ensure teams are informed on the latest industry trends, shifts & opportunities.

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