Digital Acquisition Manager
1 month ago
Business Function
DBS Consumer Banking Group is a leading bank in Asia, offering a full spectrum of financial solutions to help customers achieve their goals. As a market leader, we have a unique opportunity to drive business outcomes and increase market share for DBS Cards.
Job Purpose
Responsible for developing and executing the future strategy of digital acquisition for DBS Credit Cards and Debit Cards. This role will drive business outcomes and increase market share through the development of experiments and initiatives.
Key Responsibilities
- Develop and execute plans to drive New To Credit Card signups through internal and external channels.
- Regular market scanning to uncover new opportunities for digital acquisition and increase market share.
- End-to-end campaign execution, from planning to execution across multiple digital platforms.
- Measure campaign effectiveness and analyze funnel performance.
- Customer exception handling and timely resolution of issues impacting customer experience.
Requirements
- Minimum 2 years of experience.
- Self-motivated and a desire to learn and develop professionally.
- Good communication and presentation skills.
- Strong drive to achieve results.
- Meticulous and detailed-oriented.
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