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Senior Marketing Executive

2 months ago

Singapore Q.B. FOOD TRADING PTE. LTD. Full time
Job Description

**Job Title:** Senior Marketing Executive - Trade and Retail Specialist

**Company:** Q.B. FOOD TRADING PTE. LTD.

**Job Summary:** We are seeking a highly skilled and experienced Senior Marketing Executive to join our team. The successful candidate will be responsible for planning and executing marketing campaigns to promote 3rd party brands at retail supermarkets, as well as coordinating marketing initiatives and promotional activities for 3rd party brand partners.

Key Responsibilities:

  1. **Trade Marketing Support:**

    • Support the Marketing Director in planning and executing marketing campaigns to promote 3rd party brands at retail supermarkets.

    • Coordinate marketing initiatives and promotional activities for 3rd party brand partners.

    • Develop advertising materials for point-of-sale marketing, digital, and social media channels.

    • Assist in creating sales support materials and retail in-store promotions.

  2. **Retail Marketing for offline Gourmet Retail Shop and online QB Food Eshop:**

    • Support Marketing Director in implementing local store marketing, weekly promotions, and activities to drive foot traffic and sales in the Gourmet Retail Shop and QB Food online store to meet assigned sales targets.

    • Plan weekly promotions for the Gourmet retail shop and QB Food online store (including selecting the right mix of products and setting pricing).

    • Assist in overseeing retail merchandising efforts for optimal product display and sales.

  3. **Marketing Apps Maintenance:**

    • Support marketing team to maintain and update mobile apps, and platform optimization.

    • Monitor and troubleshoot app performance issues for optimal functionality.

    • Collaborate with UX/UI designers to enhance user interfaces and overall user experience.

Qualifications:

  • • Diploma/Degree in Business/Marketing.

  • • At least 2 years of FMCG trade marketing or retail marketing experience.

  • • Basic understanding of e-commerce, digital marketing, and social media.

Behavioral Attributes:

  • • Team player with the ability to work independently.

  • • Detail-oriented and organized.