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Senior Marketing Strategist

2 weeks ago

Singapore beBeeMarketing Full time $6,000
Senior Marketing Strategist

This is a key role at a leading educational institution in Singapore.

About the Job
  • We are seeking an experienced and skilled Senior Marketing Strategist to join our team. The successful candidate will be responsible for developing and executing integrated marketing strategies aligned with organisational goals.
Key Responsibilities
  1. Develop and execute comprehensive marketing plans to drive student enrolment, engagement, and retention.
  2. Lead cross-functional teams to design and deliver innovative marketing campaigns across digital channels.
  3. Manage public relations, including media outreach and press coverage to elevate our brand's profile.
  4. Oversee content creation and ensure consistency across all marketing materials.
  5. Plan, manage, and optimise digital advertising campaigns (Google, Facebook, LinkedIn) to maximise ROI.
  6. Analyse marketing performance metrics; propose data-driven improvements.
  7. Build strong relationships with vendors and external partners to support business objectives.
  8. Collaborate with internal teams to drive business growth and success.
Requirements
  1. Bachelor's degree in Marketing, Business Management, or a related field.
  2. Proven experience in digital and social media marketing with a focus on education.
  3. Proficient in tools such as Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, and Search Console.
  4. Excellent written and verbal communication skills in English and Mandarin.
  5. Able to work in a fast-paced environment and manage multiple projects simultaneously.
Working Conditions
  • Monday to Friday: 8.30am – 5.30pm