Senior Marketing Strategist

2 weeks ago

Singapore beBeeMarketing Full time $80,000 - $120,000
Senior Marketing Strategist

We seek a results-driven Senior Marketing Strategist to lead the development of integrated marketing strategies and campaigns that drive visitorship to our non-attractions business units.

About the Role

This is an exciting opportunity to join our team as a Senior Marketing Strategist, responsible for supporting the execution of our marketing strategy, campaigns, and activations. You will assist in the development of integrated marketing strategies and deliver campaigns that resonate with diverse audiences to improve brand perception and visitorship.

  • Marketing Strategy and Campaign Development:
  • Support the development of marketing strategies and integrated campaigns that build a consistent brand positioning and deliver visitorship to our non-attractions business units.

Campaign Management and Execution:

  • Support the development and execution of multi-channel marketing campaigns along the consumer journey across digital, social media, traditional media, and PR platforms.
  • Collaborate with creative and media agencies to produce high-impact and award-winning campaigns, impactful assets, and content that drive business impact.
  • Monitor and analyze campaign performance, using learnings to make data-driven adjustments to optimize and maximize ROI.

Storytelling and Creativity:

  • Contribute to the creative conceptualization process to generate innovative campaign ideas using various formats such as video, written content, infographics, and interactive media.
  • Bring fresh perspectives to both traditional and emerging forms of media through engaging stories that align with the brand's vision, values, and objectives.

Pricing Strategy and Promotion:

  • Collaborate with business units to develop pricing strategies and recommended promotions that are competitive and attractive to key consumer segments for each attraction.

Budget Management & Optimization:

  • Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI.
  • Monitor and report on campaign performance, making data-driven adjustments as needed to meet KPIs and business goals.
About You

To be successful in this role, you will require:

  • Minimum 3-6 years of marketing experience.
  • Strong knowledge and relevant experience in the tourism industry and/or destination marketing.
  • Possess strong analytical, communication, interpersonal, and negotiation skills.
  • Able to present ideas clearly and persuasively at an individual and group level.
  • Critical thinker and creative problem solver.
  • Good project management skills and keen attention to details.
  • Able to work in a dynamic and fast-paced environment with ability to balance multiple simultaneous projects.

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