
Online Marketing Strategy Specialist
3 days ago
This role focuses on developing and implementing online marketing strategies to drive business growth and customer engagement.
- Key Responsibilities:
- Analyzing market trends, competitor activity, and customer behavior to inform online marketing strategies.
- Developing and executing campaigns across various digital channels, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
- Collaborating with cross-functional teams, including creative, product, and sales to ensure alignment and optimal results.
- Measuring and reporting campaign performance, making data-driven decisions to optimize future initiatives.
- Staying up-to-date with industry developments, best practices, and emerging trends to continually improve online marketing strategies.
- Requirements:
- Bachelor's degree in a related field, such as marketing, communications, or business administration.
- 4-6 years of experience in online marketing, with a proven track record of success in driving business growth and customer engagement.
- Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
- Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform marketing strategies.
- Proficiency in marketing automation tools, including CRM systems and marketing analytics software.
- Experience with A/B testing and experimentation to optimize marketing campaigns.
- Preferred Qualifications:
- Masters' degree in a related field, such as marketing or business administration.
- Certification in a related field, such as Google Analytics or HubSpot Inbound Marketing.
- Proven experience in managing multiple projects simultaneously, with a focus on meeting deadlines and delivering high-quality results.
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