Healthcare Marketing Leader

1 day ago

Singapore beBeeBrand Full time $80,000 - $118,000
Marketing Visionary
We are seeking a seasoned professional to drive marketing strategy and lead the development of comprehensive plans that propel business growth and enhance brand presence.

This role entails strategic planning, market analysis, data-driven decision making, cross-functional collaboration, and brand positioning tailored to the healthcare sector's unique dynamics and compliance requirements.

The successful candidate will have strong leadership skills and be able to effectively manage a team. They will also possess excellent communication skills and be able to collaborate closely with product development, sales, medical, compliance, and creative teams to ensure marketing strategies support product launches, patient engagement, and regulatory compliance.

In this role, you will define and maintain the healthcare brand voice and positioning, ensuring consistency across all communication channels and materials. You will also monitor healthcare market trends and competitor strategies to proactively identify opportunities for innovation and differentiation.

Key Responsibilities:
  • Develop and execute the annual marketing strategy aligned with overall business goals and healthcare market trends
  • Define clear marketing objectives, KPIs, and success metrics tailored to healthcare audiences and regulatory frameworks
  • Conduct comprehensive market research including patient needs, competitor analysis, healthcare trends, and emerging opportunities to inform strategy
  • Develop detailed buyer personas and patient segmentation to improve targeting and campaign effectiveness

Market Research & Competitive Intelligence:
  • Monitor competitor marketing activities, healthcare industry developments, and regulatory changes that impact marketing strategy
  • Use research findings to anticipate market shifts and advise leadership on strategic adjustments

Budget Management & Resource Allocation:
  • Plan, allocate, and oversee resources to maximize ROI while ensuring compliance with healthcare regulations
  • Monitor expenditures, negotiate with vendors and agencies, and optimize resource allocation
  • Provide regular budget forecasts and variance reports with actionable recommendations for management

Analytics & Performance Reporting:
  • Design, implement, and maintain dashboards and reports to track marketing performance relative to set KPIs
  • Analyze data (especially internal data) from campaigns, channels, and customer feedback to generate actionable insights and optimize marketing initiatives
  • Evaluate the impact of marketing initiatives and continuously improving through PDCA methodology
  • Present findings, trends, and strategic recommendations to senior leadership and key stakeholders

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