Marketing Director

4 weeks ago

Singapur, Singapore International Flavors & Fragrances Full time

About the Role

The Marketing Manager position is available at International Flavors & Fragrances, a leading fragrance and flavor company. This role will be based in our Shanghai Innovation Center, offering a dynamic and collaborative work environment. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive business growth and build customer value propositions.

Key Responsibilities

  • Develop and execute cross-category market intelligence to build in-depth market, brand, and consumer understanding.
  • Partner with cross-functional teams to develop category knowledge and implement country-category platform initiatives and innovation.
  • Identify customer opportunities and solutions by driving brand-variant white space analysis and generating actionable insights.
  • Build customized value propositions for IFF's fragrance and technology solutions.
  • Work closely with cross-functional teams on assigned customer projects, implementing efficient ways of working and offering strategic marketing deliverables.
  • Develop and deliver inspirational and impactful client presentations for workshops and events.
  • Collaborate with regional and global marketing teams to share intelligence and insights on assigned categories and brand movements.
  • Customize global trends presentations for local markets and offer valuable regional/local inputs.
  • Guide, mentor, and develop direct reports and junior marketing team members.

Requirements

  • Bachelor's Degree/University Degree/Business Development/Marketing. Master's degree is preferable.
  • At least 10 years of Fragrance Industry marketing or relevant B2B or B2C marketing experience in adjacent industries (preferably FMCG, Flavors, Chemical/Ingredients).
  • Ability to effectively connect consumer and market insights with fragrance and technical solutions into an integrated story and communicate the same through impactful presentations to customers.
  • Demonstrated project management, negotiations, and problem-solving skills.
  • Proven ability to work independently, juggle multiple priorities, and complete responsibilities in a fast-paced, change-oriented environment.
  • Data-focused curiosity to liaise with Consumer Insights partner.
  • Creativity and passion for fragrances and for consumers with strong interest in product, concept, recognizing olfactive notes, and communicating in fragrance language.
  • Strong team player with positive attitude and collaborative mindset.
  • High emotional intelligence and proven ability to develop and maintain effective work relationships with internal and external stakeholders.
  • Comfortable using Digital & Social media tools to support business needs.
  • Good communication (written & verbal) skills in English and proficient in local language.
  • 20-30% travel is required.

At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

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