Business Development Communications Specialist

2 weeks ago

Singapore beBeeDevelopment Full time
Job Title: Business Development Communications Specialist

This is an exciting opportunity to join a dynamic team as a Business Development Communications Specialist. In this role, you will be responsible for increasing awareness and mindshare of our school globally, driving more traffic from key markets to the school.

Your Key Responsibilities:
• Create, manage and oversee brand guidelines and assets across all touchpoints, preserving the integrity of our school's brand and its narrative in all applications.
• Coordinate and synergize branding and publicity activities within the corporate communications department and potentially with other departments as needed.
• Develop and execute effective market-specific branding and publicity initiatives and campaigns that support our school's business objectives.
• Work with internal and external stakeholders to ideate possible initiatives that will elevate our school's brand globally.
• Monitor and analyze the performance of various initiatives and provide recommendations for improvement.
• Oversee the coordination of our school's Commencement Ceremony.

Qualifications:
• Tertiary education preferably in mass communication, new media, marketing or business.
• Five years of proven working experience in executing branding and marketing communications campaigns.
• Comprehensive understanding of mainstream and digital platforms and the ability to integrate content and platforms for optimal audience engagement.
• Good knowledge and practical skills in media planning and marketing analytics.
• Adept at copywriting and customizing messages and visual assets for targeted marketing purposes, with strong proficiency in spoken and written English.
• Meticulous, proactive, creative and able to think outside the box.
• Team player able to identify synergies with various departments within the school.
• Strong ability to multitask, plan and manage projects, and adhere to project deadlines.
• Proficient in Adobe Creative Suite software packages and in-design skills are an advantage.

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