Marketing Strategy Specialist

4 days ago


Singapore Shopee Full time

Job Summary:

Marketing Specialist (Social Media)

We are seeking an experienced marketing specialist to join our team at Sea Money Credit. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that enhances brand awareness, engagement, and user acquisition across multiple platforms.

Your primary focus will be on creating and executing a content calendar aligned with our company's objectives and marketing goals, ensuring brand consistency across social channels. You will also be responsible for performing social media analysis, leveraging data-driven insights to refine strategies, and continuously improving engagement and reach.

Additionally, you will stay updated on industry trends and competitor activities to identify new opportunities, innovative content ideas, and emerging platforms that can enhance Sea Money's social media presence. You will evaluate the performance of KOL partnerships, providing insights and recommendations for future initiatives.

You will leverage customer feedback, market research, and social listening tools to refine and optimize social media campaigns. Working closely with the product, business development, online marketing, and customer service teams, you will ensure cohesive branding across all customer touchpoints.

Requirements:

  • 1-3 years of work experience
  • Bachelor's degree in Marketing, Business, or a related field
  • Past experience in social media marketing, branding, or a similar role, ideally within the fintech, financial services, or technology sectors
  • Proven experience in managing social media campaigns, with a strong understanding of branding principles
  • Strong knowledge of social media platforms, tools, and strategies to drive engagement and growth
  • Exceptional communication skills, both written and verbal, with the ability to craft compelling brand messages
  • Ability to work cross-functionally with multiple teams and manage external partnerships
  • Creative and analytical mindset, with the ability to interpret data and make informed decisions


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