Digital Content Strategist for Corporate Banking
2 days ago
A-IT SOFTWARE SERVICES PTE LTD is a forward-thinking company in the banking industry, valuing creativity, innovation, and strategic thinking.
Job OverviewWe are seeking a highly skilled Digital Content Strategist to join our dynamic marketing team in corporate banking. As a key member of our team, you will play a crucial role in shaping our social media presence, driving engagement, and contributing to the bank's brand success in the digital space.
Salary and BenefitsThe estimated salary for this position is SGD $80,000 - $110,000 per annum, depending on experience.
ResponsibilitiesAs a Digital Content Strategist, your primary responsibilities will include:
- Content Creation & Strategy: Developing and implementing engaging social media content that aligns with the bank's brand and marketing goals, ensuring posts are optimized for reach and virality.
- Content Production: Overseeing the creation of multimedia content, including videos, graphics, and written posts, ensuring high-quality and engaging material that resonates with the target audience.
- Trend Monitoring: Staying updated on the latest social media trends, fads, and platform updates to incorporate into the bank's social media strategy.
- Audience Engagement: Building and fostering a community around the bank's social media channels by actively engaging with followers and responding to feedback.
- Platform Mastery: Utilizing expertise in social media algorithms to adapt content strategies that maximize organic reach and engagement.
- Performance Tracking: Analyzing social media metrics and translating insights into actionable strategies to improve performance, engagement, and conversion rates.
To succeed as a Digital Content Strategist, you should possess the following qualifications and skills:
- Experience: Demonstrated experience in social media management and content creation, preferably working with financial institutions.
- Familiarity with AI Tools: Familiarity with various AI tools in content production.
- Social Media Expertise: Strong understanding of backend algorithms for major social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, WeChat).
- Creativity: Proven ability to create content that captivates and drives engagement.
- Analytical Skills: Data and results-oriented with the ability to analyze key performance indicators and make data-driven decisions.
- Language Proficiency: Excellent command of spoken and written English and Chinese.
If you're a creative and analytical individual with a passion for social media and content creation, we encourage you to apply for this exciting opportunity. Join our forward-thinking team and contribute to the bank's brand success in the digital space.
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