Digital Content Marketing Strategist
4 days ago
Company Overview
SCIENTE INTERNATIONAL PTE. LTD. is a leading marketing firm seeking an experienced Digital Content Marketing Strategist to join our team.
About the Role
We are looking for a highly skilled professional with extensive experience in social media content creation, management, and digital marketing. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive social media content strategy that drives engagement and increases visibility across corporate banking platforms.
Key Responsibilities
- Develop and implement a social media content strategy aligned with the company's brand and marketing goals.
- Create engaging and shareable content for B2B audiences, including thought leadership articles, infographics, client success stories, and industry updates.
- Oversight of end-to-end multimedia content creation, ensuring high-quality content resonates with corporate clients.
- Collaboration with internal teams to produce tailored content for social media platforms.
- Optimization of content for maximum reach, engagement, and virality across various platforms, with a primary focus on LinkedIn.
- Evaluation of content performance using platform insights and third-party analytics tools to track engagement, impressions, and ROI.
- Building and managing online communities of corporate clients and industry influencers, ensuring timely responses and ongoing engagement.
Requirements
To be successful in this role, you must have:
- A degree in Marketing, Communications, Business, or a related field.
- At least 3+ years of experience in social media content creation, management, or digital marketing, ideally within the financial or corporate sector.
- Experience in the B2B environment, particularly in corporate banking, financial services, or related industries.
- Strong command of English and Chinese (both written and spoken) for content creation and communication.
- Excellent understanding of LinkedIn and other social media platforms' algorithms and best practices.
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
Salary & Benefits
This position comes with a competitive salary range of SGD $60,000 - $80,000 per annum, depending on experience, as well as benefits such as medical insurance, retirement plan, and paid leave.
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