Digital Content Strategist
6 days ago
We are seeking a highly skilled Digital Content Strategist to join our dynamic marketing team at HELIUS TECHNOLOGIES PTE. LTD.
The ideal candidate will have a solid understanding of how social media platforms and their algorithms work, with the ability to tailor content for maximum visibility and impact on LinkedIn.
This individual should be data-driven, analytically minded, and possess an excellent command of both English and Chinese.
Key Responsibilities:
- Create and implement engaging digital content strategies that align with the bank's brand and marketing goals, ensuring posts are optimised for reach and virality.
- Oversee the creation of multimedia content, including videos, graphics, and written posts, ensuring high-quality and engaging material that resonates with the target audience.
- Stay updated on the latest social media trends, fads, and platform updates to incorporate into the bank's digital strategy.
- BUILD and foster a community around the bank's social media channels by actively engaging with followers and responding to feedback.
- Utilise expertise in social media algorithms to adapt content strategies that maximise organic reach and engagement.
- Analyse social media metrics and translate insights into actionable strategies to improve performance, engagement, and conversion rates.
- Create, review, and post content in both English and Chinese to effectively engage a diverse audience.
- Work with cross-functional teams, including design and marketing, to ensure cohesive messaging across all platforms.
- Support marketing campaigns by generating content tailored for social media that enhances reach and campaign effectiveness.
Requirements:
- Demonstrated experience in digital content management and creation.
- Strong understanding of backend algorithms for major social media platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, WeChat).
- Proven ability to create content that captivates and drives engagement.
- Data and results-oriented with the ability to analyse key performance indicators and make data-driven decisions.
- Excellent command of spoken and written English and Chinese.
- Personal Presence: Strong social media following that reflects knowledge and execution of successful content strategies.
About Us:
Helius Technologies Pte. Ltd. is a forward-thinking company in the banking industry that values creativity, innovation, and strategic thinking.
The estimated salary for this position is $80,000 - $120,000 per annum, based on the title, job description, and location.
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