Senior Content Marketing Specialist

5 days ago

Singapore beBeeStrategist Full time
Job Description

We are seeking a seasoned Content Strategist to lead our content-driven brand initiatives across Southeast Asia.

You will craft compelling narratives, manage campaign content across digital channels, and ensure alignment with brand identity.

This role involves shaping and refining brand positioning across campaigns and touchpoints in SEA, ensuring that all content aligns with overarching brand identity, tone, and values.

You will translate business goals into narrative-led, audience-specific content strategies, conceptualise and craft engaging content across digital platforms.

Key responsibilities include editing and localising global content to resonate with SEA audiences, partnering with creative teams, designers, and writers to bring ideas to life, and developing integrated campaign content plans.

This is a senior-level position that requires previous experience in brand strategy, content marketing, or campaign development, ideally in fintech, B2B, or agency environments.

A portfolio showcasing strong storytelling, brand architecture, and multi-channel content strategy is essential.

The ideal candidate should have outstanding writing, editing, and communication skills, with a strong grasp of editorial tone and nuance.

Familiarity with tools such as Notion, Figma, Airtable, and/or CMS and social scheduling platforms is a plus.

Experience in the SEA region and localisation best practices is highly desirable.

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