Senior Content Marketing Specialist

1 week ago

Singapore Castlery Full time

We're rethinking homes for how people really live, and we're looking for a **Senior Content Marketing Specialist**to join our **Brand**team to help shape the future of living—one thoughtful detail at a time.

From strategy to storytelling, Marketing powers brand and business growth at Castlery.

**What you'll be doing**:

- **Content Strategy**: Possess good analytical skills to incorporate customer insights into creative ideas. Able to assess suitable marketing channel platforms that can effectively communicate creative ideas to target consumers.
- **Concept Development**:Develop creative concepts and passionate in pitching ideas to internal stakeholders. Craft concepts that work in-line with business objectives, KPIs and budget.
- **Execution**:Strong executional writing skills to adapt creative ideas into content that works across the marketing funnels. Independent in executing content for ad-hoc briefs/requirements and working with cross-teams to achieve completion.
- **Content Guardian**: Champions the brand identity and TOV, acting as a content guardian internally to ensure all customer-facing contents are in-line with what we stand for.
- **Customer Centricity**: Understand and adopt customer personas and audience data into all content outputs. To always put on a customer-first mindset to all tasks.

**What you need to succeed**:

- Min. 3-5 years of experience in a marketing / advertising role that involves copywriting for a B2C organization, within the Home & Living industry as a bonus.
- Strong organizational skills with attention to details
- Good stakeholder management skills, and is a team player
- Keen analytical mind and solution-oriented when faced with problems
- A copywriter with creative agency experience
- Worked on international consumer brands' (more than 1 market) campaigns that showcase outputs on creative ideation to executing copies in a variety of marketing channels.

**Built for Real Life, Designed for What's Next**

At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.

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