Digital Marketing Strategist for Embedded Finance Solutions

2 weeks ago

Singapore beBeeStrategist Full time $90,000 - $120,000
Job Description

We are seeking an experienced Digital Marketing Strategist to join our team and drive the development and execution of comprehensive digital marketing strategies that enhance our brand presence and thought leadership in the embedded finance space.

This role requires close collaboration with Product and Commercial teams to create and execute integrated digital marketing campaigns, manage paid media across digital platforms, develop compelling content marketing strategies, and plan and execute digital events.

The ideal candidate will have a proven track record in developing and executing successful integrated marketing campaigns targeting B2B audiences, particularly financial institutions and enterprise clients.

Required Skills and Qualifications
  • Minimum 5-8 years of experience in digital marketing and product marketing, preferably in fintech, Banking-as-a-Service, or API-first technology sectors.
  • Strong expertise in paid media management across digital platforms with demonstrated ability to optimize campaigns for B2B lead generation and ROI.
  • Experience with marketing technology stack including Google Analytics, marketing automation platforms (Eloqua, HubSpot, Marketo), CRM systems (Salesforce), and developer marketing tools.
  • Excellent content creation and storytelling skills with ability to translate complex embedded finance and API concepts into engaging marketing narratives for technical and business audiences.
Benefits

As a Digital Marketing Strategist, you will be part of a dynamic and innovative culture that fuels growth, creativity, and collaboration. We offer:

  • A fast-paced fintech environment with changing priorities and opportunities to adapt and grow.
  • An open communication culture that encourages speaking up, sharing ideas, and taking ownership.
  • Employee development and continuous learning through training programs, on-the-job learning, and mentorship.
About Us

We are a Singapore-based fintech company that has emerged as one of Asia's leading Banking-as-a-Service (BaaS) providers. Our mission is to provide innovative financial technology solutions that bridge the gap between traditional banking and modern digital commerce.

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