Regional Marketing Strategy Lead

2 days ago

Singapore beBeeMarketing Full time $1,200,000 - $1,400,000
Regional Marketing Strategy Lead

This is an exceptional opportunity to shape and execute regional marketing strategies, working closely with passionate teams in a supportive and inclusive environment.

  • Develop comprehensive regional marketing plans tailored to local markets while aligning with overall business objectives.
  • Closely collaborate with cross-functional teams including sales, product development, and communications to ensure cohesive campaign execution.
  • Lead the planning, implementation, and optimization of multi-channel marketing campaigns across digital, traditional, and experiential platforms.
  • Conduct thorough market research to identify emerging trends, consumer insights, and competitive landscapes that inform strategic decisions.
  • Manage relationships with external agencies, partners, and stakeholders to maximize campaign effectiveness and brand visibility.
  • Monitor key performance indicators for all marketing activities, providing regular analysis and actionable recommendations for continuous improvement.
Key Responsibilities
  • Proven experience in developing and executing regional marketing strategies within fast-moving consumer goods or related industries.
  • Demonstrated ability to collaborate effectively with cross-functional teams in multicultural environments.
  • Strong analytical skills with experience interpreting market data to inform strategic decisions.
  • Excellent interpersonal communication abilities for building rapport with stakeholders at all levels.
  • Track record of managing multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
  • Familiarity with budget management processes for large-scale marketing programs.
  • Ability to adapt quickly to changing market conditions while remaining focused on long-term objectives.
  • Potential candidate should be open to relocation opportunities worldwide.

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