Digital Commerce Strategist, Asia
1 month ago
The Opportunity
Reporting to the E-commerce Director Asia, this role will drive commercial growth and user acquisition through holistic online platform marketing strategies. You will be part of a dynamic team dedicated to driving e-commerce growth and innovation across the region.
Key Responsibilities:
Develop and implement Asia platform performance marketing strategy, focusing on Marketplaces (Amazon, Lazada, Shopee, Coupang, Naver) Search and Display, including budgeting.
Collaborate with local agencies and internal performance marketing colleagues to deliver against brand penetration growth and sales ambitions.
Provide regular performance reports on Asia level, leading to actionable insights to drive efficiency.
Review media agency management to ensure KPIs and SLAs are met, maximizing value gains from partnerships.
Work with the wider marketing team to drive full funnel media approach and optimize creatives from data & insights.
Partner Regional and local e-commerce managers to lead relations with marketplace partners.
Stay up-to-date with industry trends of performance marketing and retail media.
Advocate for performance marketing optimization & opportunities within the company.
Knowledge, Skills and Abilities:
Experience in digital commerce – Display, Search and/or other marketing fields, with hands-on experience delivering e-commerce sales targets and paid media KPIs.
Track record from consumer brand or digital agency preferred.
Proven track record driving improvement in qualitative and quantitative business metrics.
Familiar with Google Analytics and/or website performance suites and data platforms.
Strong Data Interpretation and Analytical Skills.
Previous experience working with external digital agencies.
Ability to work cross-functionally to drive high-impact results.
Where and how you will work
The opportunity will be based at our Singapore Office at Beach Road with hybrid working arrangements available through our Smart working model, allowing for a better work-life balance.
What we would like to offer you
The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.
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