Marketing Initiatives Lead

5 days ago


Singapore beBeeDemandGeneration Full time $1,200,000 - $1,500,000
Job Opportunity

We are seeking an experienced professional to lead strategic marketing initiatives focused on the CHRO across APJ.

Main Responsibilities:
  • Design and execute integrated marketing campaigns tailored to CHRO audiences across APJ.
  • Partner with regional teams to ensure seamless execution.
  • Develop localized programs for diverse markets including Singapore, Australia, Japan, Korea, and India.
  • Analyze market trends and campaign performance to refine strategies and maximize impact.
  • Manage external agencies and partner-driven initiatives.
  • Drive marketing KPIs and contribute to pipeline growth through strategic demand generation efforts.
Requirements:
  • Bachelor's degree in Marketing or a related field.
  • 15+ years of marketing experience, ideally in SaaS, enterprise software, or cloud environments.
  • Proven success in demand generation and integrated campaign execution.
  • Familiarity with CHRO-related solutions and enterprise HR technology.
  • Experience working with companies and across APJ markets.
  • Strategic mindset with hands-on execution capabilities.
  • Strong communication and stakeholder management skills.

About This Role

This role is ideal for a seasoned marketer looking to drive growth through strategic marketing initiatives. The successful candidate will have a proven track record of delivering results-driven marketing campaigns that meet business objectives.



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