Drive Customer Growth
1 week ago
We are seeking a talented professional to lead our customer segment growth strategy.
About the RoleThe Segment Manager will oversee the performance of various customer segments, develop strategies to maximize profitability and customer satisfaction, and build strong relationships with customers and distributors.
- Segment Management: Oversee the performance of various customer segments and develop strategies to maximize profitability and customer satisfaction.
- Strategy Development: Develop and implement segment strategies that align with our overall business objectives.
- Customer Relationship Management: Build and maintain strong relationships with customers and distributors within the segment.
- Marketing and Sales Support: Work closely with marketing and sales teams to develop and execute marketing campaigns and sales initiatives targeted at the segment.
- Lead Generation: Work closely with Distribution to identify partnerships and opportunities for lead generation to support segment/persona growth.
- VAS Programmes: Develop a robust value-added services programme to support segment needs to drive customer engagement and stickiness.
- Data Analysis: Analyze segment data to gain insights into customer behavior, market trends, and segment performance.
To be successful in this role, you will need:
- A Bachelor's degree in Marketing, Business Administration, or related field.
- Proven experience in a similar role, preferably in the same industry.
- Strong analytical skills and experience with data analysis tools.
- Excellent communication and interpersonal skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
We are an equal opportunity employer, committed to diversity and inclusion. We offer a competitive compensation package and a supportive work environment that allows our employees to grow and succeed.
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