Senior Trade Marketing Expert

1 week ago

Singapore beBeeTrade Full time $100,000 - $150,000
Trade Marketing Specialist

This role involves spearheading the development of effective trade marketing strategies that drive growth in key channels. The ideal candidate will be a seasoned professional with extensive experience in Trade Marketing or Channel Development, preferably in the Spirits or FMCG industries.

  • The successful candidate will shape and refine trade channel strategies, aligning them with brand priorities, shopper insights, and market opportunities.
  • S/he will support Sales by integrating trade marketing impact, sharing market and competitor insights, and optimizing past activation learnings.
  • Additionally, s/he will lead high-impact visibility and activation programs in priority venues with scalable playbooks and advocacy initiatives.
  • The candidate will partner with Sales to strengthen customer engagement, provide activation-ready tools, and establish frameworks to measure sell-in/sell-out performance.
  • s/he will also mentor trade marketing specialists, build organizational capability, and drive knowledge sharing across markets.
  • The ideal candidate will act as the connector between Sales, Brand, Shopper Marketing, and Trade Partners to ensure consistent yet locally relevant execution.
  • s/he will manage trade marketing budgets, allocate A&P spend effectively, and track ROI for promotions, activations, and key investments.

Requirements:
Minimum 7 years of professional experience, including at least 3 years in Trade Marketing or Channel Development. Background in Spirits or FMCG industries is advantageous.

What We Offer:
A challenging role with opportunities for growth and development in a dynamic industry.

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