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Retail Mall Marketing Strategist

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Singapore beBeeMarketing Full time $4,000 - $8,000
About the Role

We are seeking an experienced Marketing Professional to join our team in a challenging and rewarding role.

As a Key Account Manager, you will be responsible for developing and executing innovative marketing campaigns to drive traffic and sales.

  • Assist in market research and identify opportunities to enhance customer engagement and experience.
  • Plan and execute mall-wide promotions, campaigns, and events to boost traffic and tenant sales.
  • SOURCE AND LIAISE WITH LICENSEES FOR ATRIUM, ROADSHOW, AND ADVERTISING SPACE BOOKINGS TO DRIVE REVENUE.
  • Develop and implement annual marketing calendars and manage related budgets.
  • Manage digital marketing, content creation, and social media engagement across platforms.
  • Maintain close relationships with tenants, encouraging participation in marketing activities.
  • Coordinate with internal teams, sponsors, agencies, and vendors to ensure smooth execution of campaigns and events.
  • Monitor and report on the effectiveness of marketing initiatives with recommendations for improvement.
  • Ensure timely publicity of store listings, promotions, and events via website, mall directories, and social media.

Key Responsibilities:

  • Market Research: Assist in market research and identify opportunities to enhance customer engagement and experience.
  • Promotions and Campaigns: Plan and execute mall-wide promotions, campaigns, and events to boost traffic and tenant sales.
  • Licensing and Revenue Generation: SOURCE AND LIAISE WITH LICENSEES FOR ATRIUM, ROADSHOW, AND ADVERTISING SPACE BOOKINGS TO DRIVE REVENUE.
  • Marketing Calendars and Budgeting: Develop and implement annual marketing calendars and manage related budgets.
  • Digital Marketing: Manage digital marketing, content creation, and social media engagement across platforms.
  • Tenant Relationships: Maintain close relationships with tenants, encouraging participation in marketing activities.
  • Campaign Coordination: Coordinate with internal teams, sponsors, agencies, and vendors to ensure smooth execution of campaigns and events.
  • Performance Monitoring: Monitor and report on the effectiveness of marketing initiatives with recommendations for improvement.
  • Store Listings and Publicity: Ensure timely publicity of store listings, promotions, and events via website, mall directories, and social media.

Requirements:

  • Bachelor's degree in Marketing or Mass Communications.
  • Prior experience in retail mall marketing, events management, digital marketing, and social media marketing is highly desirable.
  • Proficiency in design software, including Adobe Photoshop, Illustrator, Canva, etc.
  • Good knowledge of digital marketing, including social media platforms management, paid media buy, and analytics.