Global Product Marketing Strategist

2 weeks ago

Singapore beBeeProduct Full time $90,000 - $120,000

Job Summary:

The Senior Product Evangelist for the Furniture category is responsible for global product marketing and management of a leading furniture brand that includes products such as gaming chairs, chair accessories, and all gaming chair products done in collaboration with external 3rd party brands.

The role will focus on developing and executing go-to-market plans and business initiatives to achieve the company's objectives.

  • Drive towards achieving financial targets in line with the company's business objectives
  • Analyze financial information to ensure all business initiatives and marketing campaigns meet expectations and to identify trends and growth opportunities
  • Own product lifecycle management for assigned product portfolio, including all product launches and plans for discontinued products
  • Conduct and perform competitive benchmarking and product comparison
  • Develop comprehensive product launch plans for all new launches to summarize key activities that will drive category revenue and growth (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)
  • Drive input into creative strategy of assigned products, including packaging, advertising, web content, and marketing, merchandising, and promotions
  • Manage relationships with partners and work closely with internal teams to develop and design products

Requirements:

  • Bachelor's degree in Business, Marketing, or related field, or equivalent experience
  • Minimum of 3-5 years of product management and marketing experience in consumer electronics industry; peripherals hardware highly preferred with experience in gaming a big plus
  • Experience in developing and overseeing execution of marketing plans
  • Experience with consumer electronics sales channels: retail, direct, online, and distribution
  • Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
  • Can work independently, prioritize, and handle multiple tasks and projects concurrently
  • Strong administrative, organizational, and communication skills including ability to successfully interact with executive management
  • Preferred experience in working in a Global company with multiple stakeholders across different countries and time zones
Why This Role?

This is an exciting opportunity to join a dynamic team and make a significant impact in the industry. The successful candidate will be passionate about delivering results-driven marketing strategies and building strong relationships with partners and internal teams.

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