Product Marketing Strategist
3 days ago
We are seeking an experienced Product Marketing Strategist to join our team in Singapore. As a Product Marketing Strategist, you will be responsible for developing and executing product positioning strategies at market segment level.
You will work closely with sales teams to maximize end-user saturation through application and architecture visits. You will also engage with cross-selling teams to increase market share in identified sweet spots.
In addition, you will design marketing programs to engage key stakeholders, including end-users, specifiers, contractors, panel builders, distributors, and system integrators.
You will have a strong understanding of market conditions and segments, as well as experience in business/strategy planning and execution.
Key Responsibilities- Develop and execute product positioning strategy at market segment level.
- Work closely with sales teams to maximize end-user saturation.
- Engage with cross-selling teams to increase market share.
- Design marketing programs to engage key stakeholders.
- Manage and develop offer portfolio, deliver new offer launches, drive market share growth.
- Degree in engineering.
- Minimum 8 years of experience in Industrial Automation.
- 5 years of hands-on experience in Automation Control, Industrial Software, Human Machine Interface (or Motion Control, Process Automation).
- Strong understanding of market conditions and segments.
- Experience in business/strategy planning and execution.
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