Product Marketing Strategist

1 week ago

Singapore beBeeMarketing Full time $4,000 - $5,800
Job Opportunity

We are seeking a highly skilled Product Marketing Strategist to join our team.

The ideal candidate will have a strong background in marketing communications, digital platforms, and product positioning.

This role involves developing and executing marketing strategies and campaigns for consumer electronics and business equipment.

Key responsibilities include conducting market research and competitor analysis to identify trends, opportunities, and positioning strategies.

The successful candidate will also work closely with the sales team to provide marketing support, including sales tools, product training, and promotional initiatives.

Additionally, they will manage product lifecycle activities such as launches, promotions, pricing, and end-of-life planning.

Candidates should have a degree or diploma in Marketing, Business, or related fields and 3–5 years of experience in product marketing.

  • Key Responsibilities:
  • Develop and execute marketing strategies and campaigns for consumer electronics and business equipment.
  • Conduct market research and competitor analysis to identify trends, opportunities, and positioning strategies.
  • Work closely with the sales team to provide marketing support, including sales tools, product training, and promotional initiatives.
  • Manage product lifecycle activities such as launches, promotions, pricing, and end-of-life planning.
  • Collaborate with regional and global teams to ensure brand alignment and consistency in marketing messages.
  • Drive digital marketing initiatives, events, exhibitions, and promotional campaigns to strengthen brand presence.
  • Monitor and analyze campaign performance and ROI, preparing regular reports for management review.

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