Product Marketing Strategist

3 days ago

Singapore beBeeMarketing Full time $90,000 - $120,000
Job Description

We are seeking a highly skilled Product Marketing Strategist to develop and execute comprehensive digital marketing strategies. The ideal candidate will possess exceptional communication skills, be able to work closely with cross-functional teams, and have expertise in crafting compelling product messaging.

The successful Product Marketing Strategist will lead the development of targeted digital marketing initiatives to drive product awareness, engagement, and conversion across channels. This includes collaborating with cross-functional teams to implement digital campaigns, optimize customer journeys, and enhance digital platforms.

The role requires creating clear and concise product messaging using insights from customer research and market analysis. Additionally, the Product Marketing Strategist will design and manage digital marketing assets, including web content, social media creatives, interactive tools, videos, and online calculators.

Key Responsibilities:

  • Develop and execute targeted digital marketing initiatives to drive product awareness, engagement, and conversion across channels.
  • Collaborate with cross-functional teams to implement digital campaigns, optimize customer journeys, and enhance digital platforms.
  • Create clear and concise product messaging using insights from customer research and market analysis.
  • Design and manage digital marketing assets, including web content, social media creatives, interactive tools, videos, and online calculators.
  • Analyze digital campaign performance, assess engagement metrics, and refine targeting, messaging, and overall marketing effectiveness.
Required Skills and Qualifications

To succeed as a Product Marketing Strategist, you must possess the following skills and qualifications:

  • Proven experience in product marketing or a related field.
  • Exceptional communication and project management skills.
  • Ability to work closely with cross-functional teams and stakeholders.
  • Experience in creating compelling product messaging and brand storytelling.
  • Familiarity with digital marketing channels, including web, email, social media, and paid media.
Benefits

We offer a competitive compensation package and the opportunity to work with a dynamic team. You will also have access to ongoing training and development opportunities.

We are an equal opportunities employer and welcome applications from diverse candidates.

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