Programmatic and Social Senior Account Manager
2 weeks ago
Programmatic and Social Senior Account Manager
About the Role:We are seeking a highly skilled and experienced Programmatic and Social Senior Account Manager to join our team at Publicis Media. As a key member of our team, you will be responsible for managing end-to-end execution of programmatic buys, providing strategic recommendations, and ensuring campaign setup, QA, analysis, and optimization.
Key Responsibilities:- Work closely with Campaign Specialists to manage programmatic buys and provide strategic recommendations.
- Partner with the delivery team on campaign measurement, reporting, and insights generation.
- Provide regular insights to agency account teams on campaign performance, optimizations, and new opportunities.
- Manage monthly bill/pay and spend reporting in coordination with the Performance Lead and specialist teams.
- Participate in knowledge sharing sessions to provide content, discuss learnings, and propose new strategies for optimizing and enhancing campaign performance.
- Work closely with media partners to develop, articulate, and onboard Haleon brands to innovative projects and Alphas/Betas.
- Ensure that Campaign Specialist teams are fully trained on all aspects of campaign implementation, QA, reporting, and insights generation.
- Bachelor's degree or equivalent work experience.
- Preference for Economics, Finance, Mathematics, Business, or other quantitative concentration.
- 5-7 years of integrated experience in digital media account management, managing Search, Display, Video, Social, and/or Mobile Programmatic Media Buying.
- Solid understanding of programmatic buying technologies, including DSP, Ad Networks, Ad Exchanges, Ad Serving, 3rd party Measurement and Verification, Creative Platforms.
- Excellent verbal and written communication and presentation skills; comfortable in a consultative, client-facing environment.
- Ability to work collaboratively as part of a cross-functional and cross-cultural team.
- Ability to handle multiple projects in a fast-paced environment.
- Experience in growing, managing, and inspiring internal teams; strong leadership and organizational skills.
Publicis Media is a leading global media and marketing solutions company. We are committed to delivering innovative and effective marketing solutions to our clients. Our team is passionate about creating and executing campaigns that drive business results and exceed client expectations.
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