Programmatic and Social Senior Account Manager

3 weeks ago

Singapur, Singapore Publicis Media Full time
About Publicis LeONE

Haleon has chosen Publicis Media as their partner for their transformation journey. We have built a new model called Publicis LeONE, which brings together three unique assets to power their growth:

  • Connected Experts: A team of talented professionals with expertise in pharma, consumer strategy, digital business transformation, and more, working together in a modern agency network.
  • Centralized Data: A Global Data Hub that efficiently leverages our expert resource in India, empowering single source truth.
  • Global Technology: A powerful end-to-end marketing platform through Publicis PeopleCloud to drive more profitable growth for Haleon.
Job Description

The Programmatic and Social Senior Account Manager is responsible for owning the strategic planning and implementation for assigned brands. This role requires a deep understanding of programmatic and social digital channels, as well as the ability to generate strategic insights and implement campaigns with the support of Campaign Specialists.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.

Key Responsibilities:
  • Work with Campaign Specialists to manage end-to-end execution of programmatic buys, understanding business objectives and providing strategic recommendations.
  • Partner with the larger delivery team on campaign measurement reporting and insights generation.
  • Provide regular insights to Agency account teams detailing performance, campaign optimizations, and new opportunities.
  • Participate in regular knowledge sharing sessions to provide content, discuss learnings, and propose new strategies for optimizing and enhancing campaign performance.
  • Work closely with media partners in developing, articulating, and onboarding Haleon brands to innovative projects and Alphas/Betas.
  • Ensure that the Campaign Specialist team is fully trained on all aspects of campaign implementation, QA, reporting, and insights generation.
Qualifications:
  • Bachelor's degree or equivalent work experience.
  • Preference to Economics, Finance, Mathematics, Business, or other quantitative concentration.
  • 5-7 years of integrated experience, hands-on and in digital media account management capacity, managing Search, Display, Video, Social, and/or Mobile Programmatic Media Buying.
  • Solid understanding of programmatic buying technologies, including DSP, Ad Networks, and Ad Exchanges, Ad Serving, 3rd party Measurement and Verification, Creative Platforms.
  • Excellent verbal and written communication and presentation skills; comfortable in a consultative, client-facing environment.
  • Ability to work collaboratively as part of a cross-functional and cross-cultural team.
  • Ability to handle multiple projects in a fast-paced environment.
  • Experience in growing, managing, and inspiring internal teams; strong leadership and organizational skills.

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