Digital Lifestyle Expansion Manager

1 week ago

Singapore beBeeAudience Full time $90,000 - $120,000
Job Title

We are seeking a strategic and experienced Product Manager to join our Content & Solutioning Division. This role is pivotal in driving audience expansion, enhancing engagement, and optimizing content distribution strategies across our portfolio of lifestyle titles.

About the Role
  • Audience Growth & Strategy:
    • Develop and execute strategies to drive audience growth across web and social platforms, aligned with department goals and targets.
    • Leverage audience data to identify growth opportunities and implement effective solutions to increase engagement and reach.
  • Content Strategy & Performance Optimization:
    • Collaborate with content teams to create data-driven content strategies that resonate with target audiences.
    • Analyze the performance of content across platforms, providing actionable recommendations to enhance reach and engagement.
    • Monitor the effectiveness of content distribution strategies, refining tactics to optimize performance.
  • Performance Analysis & Reporting:
    • Conduct in-depth reviews of web and social media performance to assess the effectiveness of growth and content strategies.
    • Generate comprehensive reports on audience engagement and content performance, identifying key trends and insights.
  • Team & Workflow Management:
    • Oversee day-to-day operations of the Audience Growth team, ensuring seamless coordination with other Brand Managers.
    • Manage communication and workflows with magazine teams and internal departments, including web development, SEO, performance, and content teams.
  • Project & Campaign Coordination:
    • Collaborate with external stakeholders and internal departments to execute successful web and marketing campaigns.
    • Serve as the primary point of contact for cross-departmental projects, ensuring alignment and timely delivery.

This role requires strong analytical capabilities, a strategic mindset, and a collaborative approach.

Responsibilities:
  1. Develop and Execute Strategies: Develop and execute strategies to drive audience growth across web and social platforms, aligned with department goals and targets.
  2. Collaborate with Content Teams: Collaborate with content teams to create data-driven content strategies that resonate with target audiences.
  3. Conduct In-Depth Reviews: Conduct in-depth reviews of web and social media performance to assess the effectiveness of growth and content strategies.
  4. Manage Communication: Manage communication and workflows with magazine teams and internal departments, including web development, SEO, performance, and content teams.

The ideal candidate will possess strong analytical capabilities, a strategic mindset, and a collaborative approach.

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